Key Hospitality

Unlocking Profit in Every Venture

Invest Smarter. Operate Better. Grow Globally.

We help hotel owners and investors grow profitable hospitality ventures – globally

From identifying investment opportunities to building hotel management systems and teams – we provide strategic guidance and operational expertise to maximize returns and long-term value.

Key Hospitality – Your Trusted Partner

How We Can Help

At Key Hospitality, we help hotel owners strategically position, operate, and grow their properties to realize their full investment potential.
Our team brings hands-on expertise across every facet of hotel management – from brand, sales and marketing strategy to building efficient Hotel Management Companies with revenue optimization, operations systems, cost control, legal compliance, team hiring and training. We build high-performing systems that drive long-term profitability and operational excellence.

Whether your are a hotel owner, buyer or investor – we bring our extensive hospitality capabilities to put the most experienced, cost-effective resources to ensure success of your venture.

Investment Advisory

We provide investment strategies tailored to your unique needs and financial objectives. Our expert advisors work closely with you to develop strategies that align with your long-term goals, ensuring you make informed investment decisions that maximize returns and mitigate risks.

Feasibility Studies

Our comprehensive feasibility studies offer in-depth analyses to assess the viability and potential return on investment (ROI) of hotel ventures. Through meticulous research and analysis, we provide valuable insights into market dynamics, demand projections, financial feasibility, and risk factors, empowering and supporting hotel owners.

Financial Insights

We offer expert analysis and strategic financial planning services to optimize the financial performance of your hospitality ventures. From revenue management and cost control to risk assessment and profit and loss (P&L) analysis, our seasoned advisors provide invaluable insights and guidance to enhance profitability and financial efficiency.

Optimizing Tax Expenses

At Key Hospitality, we provide personalized investment strategies tailored to your unique financial objectives and risk tolerance. Our expert advisors work closely with you to develop strategies that align with your long-term goals, ensuring you make informed investment decisions that maximize returns and mitigate risks.

Feasibility Studies

Our comprehensive feasibility studies offer in-depth analyses to assess the viability and potential return on investment (ROI) of hotel ventures. Through meticulous research and analysis, we provide valuable insights into market dynamics, demand projections, financial feasibility, and risk factors, empowering you to make informed investment decisions.

Hotel Management Company Building

From SOP design and brand positioning to sales and marketing strategy, revenue management and cost control – we provide a full-spectrum approach to elevate your hotel and restaurant operations. Our seasoned advisors specialize in P&L analysis, financial forecasting, risk assessment, sales and marketing, hr to offer you clear, data-driven insights and best-in-class hospitality systems that help hotel owners make smarter decisions, reduce inefficiencies, and maximize ROI.

Asset Management

If you’re just getting into hotel investment, we’re your experienced hotel expert team.

If you have an underperforming hospitel or restaurant, we will tailor a business solution to meet your needs.

We can conduct a thorough review of your operations, identify key issues, and suggest and implement changes to benchmark performance by property type, geography, and size to supplement our team’s decades of property-level operations experience.

We can help with everything from ongoing asset oversight, acquisition due diligence, operational consulting, and revenue maximization to repositioning.

Brand Management, Contract Negotiations

Aligning your hotel property with the right brand, franchise, or operator is critical for maximizing its value.
We leverage our extensive industry experience and comprehensive database of franchise and management agreements to identify strategic partnerships and negotiate favorable contracts on your terms.

With superior market intelligence and a focus on win-win outcomes, we excel in securing agreements with hotel chains that enhance hotel’s profitability.

Executive Search

Partnering with Key Hospitality Executive Search ensures access to global top-tier executive talent tailored to your strategic objectives.
Whether you’re expanding your team, planning succession, or opening a new property, our global network and extensive database of hospitality and real estate executives enable us to identify and engage candidates who align with your business goals.

From initial assessment to onboarding and organizational development, we provide comprehensive support throughout the hiring process.

Investment Funds Advisory

Key Hospitality helps hotel owners access a broader range of financing options and capitalize on investment opportunities internationally. Our expert advisors offer strategic guidance and support to navigate investment funds, ensuring you make informed decisions that align with your investment objectives and financial goals.

Hotel Management Company Setup

We build successful hotel management companies from the ground up – designing org structure, hiring and training teams, developing SOPs, systems, and effictive performance frameworks. Whether launching a new brand or reopening after renovation, we ensure your operation runs efficiently, delivers consistent guest experiences, and scales for long-term growth.

Design & Legal Advisory

We combine creative vision with strategic expertise to deliver hospitality projects that are both beautifully designed and legally sound. Our  team of experts works with you from concept to completion. We ensure you stay on budget and meet deadlines while your space is visually compelling, operationally efficient, and fully compliant with local regulations.

“We Open Doors To


The World of Global Hospitality”
OUR VISION

To be the leading global partner and advisor to hotel owners, and investors, seeking lucrative opportunities in the hospitality sector. We leverage our expertise, market insights, and strategic partnerships to unlock the full potential of hospitality investments, driving sustainable growth, profitability, and value creation for our clients and stakeholders.

OUR MISSION

To redefine the standards of excellence in international hospitality management. We are committed to providing our clients with top-tier services, strategic insights, and personalized solutions to maximize their investment value to achieve sustainable growth in the dynamic world of hospitality.

Values
Integrity

We conduct our business with integrity, honesty, and transparency, working with hotel owners directly, saving their money, time, and energy, upholding the highest ethical standards.

Excellence

We strive for excellence in everything we do, setting high standards and delivering exceptional results for our clients.

Partnership

We foster a culture of collaboration, teamwork, and mutual respect, working closely with our clients and partners to achieve their goals faster.

Innovation

We embrace innovation and creativity, continuously seeking new ideas and ways to enhance value to our hotel owners and partners.

Our TEAM
Katerina Shyrikova
CEO

With over 15 years of international leadership experience in hotel and restaurant management, Katerina is a seasoned expert in the hospitality industry.

She has held pivotal roles within renowned international brands across diverse markets including Ukraine, France, Lithuania, the Czech Republic, Turkey, Azerbaijan, Kazakhstan, Italy, Montenegro, Cyprus, USA, and the UAE.

Throughout her career, Katerina has spearheaded successful pre-openings of InterContinental Hotels Group (IHG) properties in Kyiv, Baku, and the CIS region, as well as launched iconic Buddha-Bar restaurants in Kyiv and Washington.

Her responsibilities span every aspect of hospitality management, from outlet design and team recruitment to implementing international brand standards and overseeing operations, ensuring excellence at every level.

Katerina’s talent for cultivating strategic partnerships, driving revenue growth, and fostering operational excellence positions her as an international hospitality expert. With a Master’s Degree in Hotel and Restaurant Management and professional certification from Harvard Business School, she is dedicated to delivering exceptional service and maximizing investment value for our clients.

As an active partner of the Geneva Hotel Association (Switzerland) and Ambassador at the USA Presidential Services Center in Washington, Katerina brings invaluable market insights, advisory services, and a global hospitality network, making her a trusted partner for hotel owners seeking to maximize the value of their investments.

LinkedIn of Katerina Shyrikova

Elena Sabry
Vice President - Marketing, Partnerships

Elena Sabry leads marketing, strategic alliances, and organizational development for a diverse portfolio of properties across the USA, Europe, and the Middle East.

With more than two decades of leadership in five-star international hotel groups, including IHG, Accor’s luxury brands, Marriott, and independent Las Vegas-based premium hotels -Elena brings proven expertise in brand positioning, guest experience design, talent acquisition, and people-first cultures that drive business performance.

An MBA graduate of Hult International Business School and a certified executive career coach, Elena is recognized for aligning operational excellence with purpose-driven leadership, shaping both market impact and high-performing teams.

LinkedIn of Elena Sabry

 

Our EXPERTS

Global hospitality leadership team

Thierry Lavalley

Thierry Lavalley is an esteemed hospitality leader, currently serving as the General Manager of the prestigious Fairmont Grand Hotel in Geneva. With a distinguished career spanning 35 years in the industry, Thierry brings a wealth of international experience and expertise to his role.

A proud advocate for the hospitality sector, Thierry has served as the President of the Geneva Hotel Association since 2015, demonstrating his commitment to advancing the interests of the industry and promoting excellence in hospitality standards.

Thierry’s journey in hospitality began with his education at the esteemed School of Hospitality in Lausanne, Switzerland, where he cultivated the foundational skills and knowledge that have propelled him to success in his career. Throughout his professional journey, Thierry has garnered a reputation for his visionary leadership, strategic acumen, and unwavering dedication to delivering exceptional guest experiences.

Tako Kim

Tako Kim Plate is a seasoned hotel business consultant with over 30 years of invaluable experience in the hospitality industry. Throughout his career, Tako held key management roles in renowned hotels including InterContinental Luxury Collection, Crown Plaza, Starwood, and Moxi by Marriott. His extensive tenure in the industry has afforded him a deep understanding of hotel operations, strategic management, and guest service excellence.

With a proven track record of success across a diverse range of hotel brands, Tako is widely recognized for his visionary leadership, innovative problem-solving skills, and commitment to delivering unparalleled guest experiences. His wealth of experience spans various aspects of hotel management, including operations, sales and marketing, revenue management, and guest relations.

Tako’s journey in the hospitality industry has equipped him with invaluable insights and expertise that make him a highly sought-after professional in the field. As he continues to make significant contributions to the industry, Tako is well-positioned to take on positive executive roles that capitalize on his extensive experience and leadership capabilities.

Visit Tako’s LinkedIn

Samim Hatipoglu brings a wealth of expertise in hospitality management and real estate development to Key Hospitality. He works as an advisor to the Chairman at Damac Properties and the Chairman of Kronos Development.

Samim has consistently demonstrated his leadership and strategic vision in the industry. Prior to his current position, he served as the CEO of Nurol REIT, where he played a pivotal role in driving the company’s growth and success. Before that, he held the CEO position at FTG Development, the investment arm of the renowned Rixos Group, where he spearheaded strategic initiatives and investment ventures.

Samim’s journey in the real estate sector includes notable tenures as Deputy General Manager of Süzer REIT and Alarko REIT, where he honed his skills in project management, operations, and business development.

He obtained his Technology Masters Degree from Portland State University in the United States and Bosphorus University’s Mechanical Engineering in Turkey.

Throughout his career, Samim Hatipoglu has consistently demonstrated his commitment to excellence, innovation, and strategic leadership in the hospitality management and real estate development sectors. His breadth of experience and diverse skill set continue to drive success to Key Hospitality clients and partners.

Baba Gurbanov

Baba Gurbanov has extensive experience in financial and investment management within international hotel chains such as Hilton, InterContinental, Kempinski, Hyatt, Sheraton, and others.

He has built an amazing hospitality and finance career, starting as a front desk specialist at Hyatt hotel and becoming the CEO of Sara Invest Holding.

He has worked at various financial positions, from auditor and financial controller to financial director, in hotels of Austria, Czech Republic, and Azerbaijan.

Baba Gurbanov has an Associate’s degree in Managerial Accounting from The Chartered Institute of Management Accountants (CIMA), M.S. in Fanance and Financial Management Services from the University of Bedfordshire (UK), and B.S. in Finance, Banking, Corporate finance, and Securities Law from the Azerbaijan State Economic University.

Linkedin of Baba in LinkedIn

AWS M. Younus

AWS M. Younus, a third-generation lawyer and founder of AWS Legal Group, oversees global legal offices spanning the UAE, UK, Egypt, and Iraq. With a team of over 20 professional lawyers, his team delivers exceptional legal services, ensuring client satisfaction and setting industry benchmarks. Under AWS leadership, the firm has attracted top legal talent from diverse backgrounds and ethnicities.

AWS M. Younus provides Key Hospitality clients with invaluable legal services from contract review and negotiation, legal and litigation support, risk management, and corporate governance to expansion and compliance assistance.

Learn more at company’s LinkedIn page

VALUE WE BRING

Our management team comprises hospitality professionals who have honed

their skills with top luxury international brands. With a wealth of expertise in

hotel management, investment strategy, and client advisory, our team is

committed to delivering unparalleled service and results for our esteemed

clientele.

OUR TEAM OF HOTELIERS OPENED AND MANAGED TOP


PROPERTIES OPENINGS ACROSS EUROPE, ASIA, MIDDLE

EAST, TURKEY AND THE US.

Working with international hotel brands such as InterContinental Hotels Group (InterContinental, Crown Plaza, Holiday Inn), Accor (Fairmont, Sofitel, Novotel, etc), Hilton, Waldorf Astoria, Kempinski, Ritz Carlton, Radisson, Rixos group, Six Senses and other global brands – we bring a wealth of industry expertise to every project.

With more than 20 years of international experience in hotel management and openings, our team includes such experts as:

General Managers, Finance, HR, F&B, Engineering, IT Housekeeping,

Sales and Marketing Directors, and other professionals

SINCE 2008 we have developed restaurant concepts,

successfully launched and grown

Our team of experts specializes in crafting unique concepts for bars, restaurants, cafes, spas, meticulously tailored to the local market, country-specific nuances, and current trends.

By seamlessly blending tradition and technology, elevating service standards, and ensuring robust financial performance, we cultivate enduring relationships with hotel owners, creating unforgettable experiences that guests love.

our designations
SPAIN
MONTENEGRO
BOLTICS
FRANCE
SPAIN
MONTENEGRO
EGYPT
FRANCE
Why Invest In Hotels?
Hospitality Industry Is Growing

Investing in hotels offers long-term value, making it an attractive choice for investors looking to enter the dynamic and fast-growing hospitality industry.

 

Some of the key benefits include:

Overall, investing in hotels can offer investors the potential for attractive returns, portfolio diversification, tax advantages, and other financial benefits, while contributing to economic growth and job creation.

Income Generation

Hotels typically generate stable and recurring income through room rentals, food and beverage sales, event bookings, and other services. This cash flow can provide a reliable source of passive income for investors.

Portfolio Diversification

Investing in hotels allows investors to diversify their investment portfolios beyond traditional asset classes such as stocks, bonds, and residential real estate. Hotel investment can provide diversification benefits and risk mitigation.

Potential for Capital Appreciation

Hotel properties located in high-demand markets or with strong growth potential may experience appreciation in value over time. Location, brand affiliation, market conditions, and property improvements can contribute to capital appreciation, offering investors the opportunity to realize significant gains upon resale or refinancing.

Tax Benefits

Real estate investments, including hotels, offer various tax benefits to help investors optimize their tax liabilities and enhance overall returns.

These benefits may include depreciation deductions, capital gains tax deferral through like-kind exchanges, and tax credits for certain property improvements or investments in designated areas.

Inflation Hedge

Hotels are tangible assets that have the potential to retain or increase in value over time, providing investors with a hedge against inflation. As the cost of goods and services rises, hotel room rates and property values may also increase, preserving the purchasing power of investors’ capital and generating returns.

Your Family Legacy

Unlike other real estate investments like REITs, direct hotel ownership gives investors greater control over management, operations, and strategy. With the ability to tailor performance plans, optimize revenue, and shape long-term value, hotel investments offer not only strong financial returns – but also the opportunity to build a lasting family legacy and be respected for economy growth contribution in the country where hotel operates.

Diversified Revenue Streams

Hotels often generate revenue from multiple sources, including room rentals, food and beverage, spa, sales, conference and event bookings, retail operations, and leisure amenities. This diversified revenue model can help mitigate risks associated with fluctuations in demand or market conditions in any single revenue stream.

Why Working With Us?

Market Expertise

Our team comprises seasoned hoteliers and professionals with a proven track record of success in the hospitality industry.

Work With Us

We work with hotel owners, investors and developers directly without third parties or intermediaries to avoid additional costs and expenditures.

Personalized Approach

We understand that every client’s needs and aspirations are unique, and we tailor our services accordingly to ensure maximum value and client satisfaction.

Global Reach

With offices in Dubai, Geneva, Las Vegas, and Istanbul we provide comprehensive support and legal advisory across key hospitality international markets in Europe, the Middle East, and Turkey.

Hospitality Management

After hotel acquisition, hotel owners often invite us to manage their properties, from business strategy, revenue, hiring, sales and marketing strategies to selection and negotiations with international brands or franchising opportunities.

We are more than just a hospitality management company – we give you the keys to the global hospitality market.

Contact us to turn your hotel investment into high-performing assets.

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CONTACT US

We’re here to help our clients and partners – all over the world.

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